COURSE DESCRIPTION: This is a tactical SEO course that will teach you how to make your website's results come up in Google search with enhanced listings called "rich snippets." These rich snippets stand out visually among search results and take more space on the search page. This technique directly correlates to more clicks.

When a site achieves a higher click-through rate on the search results page, Google will collect more positive data about the site, and over time that will result in a higher ranking. Long-term, you will achieve higher rankings AND higher click-throughs!

Learning Objectives:

• The Basics of ‘Intent Match’
• Understanding the Secret Ranking Factor
• Writing Headlines to Influence Intent Match
• SEO Rankings with HTML Tags
• Writing Microformats HTML by Hand
• Schema and HTML Microformats Syntax
• Creating Your Own Microformats Code

AVERAGE STUDY TIME: 1-3 Hours

Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL for the Certificate of Advanced Google SEO Proficiency (4CAGSP) which has been reviewed and approved by the 4ProPlus educational and technical advisory boards.