COURSE DESCRIPTION: In this course, the learner will understand how to create a marketing mission statement, while also emphasizing the importance of headline writing for sales copy and SEO keywording.

This deep dive analysis of what customers search and how it translates to SEO, helps learners take their headline research and title writing to new heights!

Learning Objectives:

• Creating a mission statement for marketing
• Headline research and writing for sales copy
• SEO keywording

AVERAGE STUDY TIME: 1-2 HOURS

Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL for the Certificate of Copywriting Basics Proficiency (4CCBP) course which has been reviewed and approved by the 4ProPlus Educational and Technical Advisory Boards.