COURSE DESCRIPTION: This is an introductory course to marketing after which you should be able to begin intelligently promoting your business or the company you work for. After taking this course, you will be far more likely to promote your business effectively and avoid many potentially costly pitfalls that new marketers or business owners typically make. The lectures cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many sub-fields in marketing. Marketing is quite complex these days. So the course goes over the many sub-fields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.

AVERAGE STUDY TIME: 5.5 HOURS

Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL