COURSE DESCRIPTION: Marketing is a complex field that encompasses mutliple disciplines, strategies, laws, and models.This course teaches the learner to develop tailored campaigns for successful promotion.

LEARNING OBJECTIVES:

• Understand the marketing mix
• Use marketing strategies as a tool to drive profitable consumer action
• Understand strategies and tactics organization’s use to position products and services in the market
• Write great copy and decode market analytics
• Persuade target audiences to make a purchase

AVERAGE STUDY TIME: 1-2 HOURS

Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL for the Certificate of Marketing Basics Proficiency (4SCMBP) course which has been reviewed and approved by the 4ProPlus Educational and Technical Advisory Boards.