COURSE DESCRIPTION: Digital marketing utilizes internet and online based digital technologies and digital media and platforms to promote products and services. This course guides the learner through the AIDA Marketing Funnel creation process with methods to build an online marketing flow that funnels the best customers into any business.

Learning Objectives:

• Learn to create content for potential clients at specific stages in their buyer journey
• Foster a productive workflow while streamlining digital outreach online
• Build marketing avenues across online channels

AVERAGE STUDY TIME: 1-2 HOURS

Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL for the Certificate of Online Marketing Proficiency (4COMP) course which has been reviewed and approved by the 4ProPlus Educational and Technical Advisory Boards.