COURSE DESCRIPTION: Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Personal branding defines success as a form of self-packaging. This course helps the learner to understand the benefits and responsibilities of self-branding, providing practical skills to develop a positive brand.

LEARNING OBJECTIVES:

• Define a personal brand
• Control and develop an image
• Identify personal and professional Influences
• Sharpen the message
• Leverage social media
• Manage during a challenge or crisis

AVERAGE STUDY TIME: 1-2 HOURS

Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL for the Certificate of Personal Branding Proficiency (4SCPBP) course which has been reviewed and approved by the 4ProPlus Educational and Technical Advisory Boards.