
The Certificate of Veterinary Practice Marketing Skills Proficiency (CVPMSP) course provides training to help veterinary professionals build an in-depth modern marketing plan. Marketing is essential for veterinary practices because it helps them to grow their client list, build trust with clients, and stand out in a competitive field.
The hands-on AI exercise tool allows learners to complete a comprehensive analysis of their current business to help frame a strategic marketing plan.
At the completion of this course, the learner should be able to:
- Define and describe veterinary practice marketing principles
- Identify potential marketing audiences
- Explain how to build a successful marketing brand
- Outline potential marketing channels
- Demonstrate an understanding of AI resources in marketing
- Create a basic veterinary practice marketing assessment and plan
RACE APPROVAL STATEMENT
This program has been approved by AAVSB-RACE to offer a total of 1.00 CE Credits (1.00 max) being available to any one veterinarian: and/or 1.00 Veterinary Technician CE Credits (1.00 max). Participants should verify recognition with their state board(s) and should be aware that some boards have limitations on the number of hours accepted in certain categories and/or restrictions of certain methods of delivery of continuing education.